Regional Marketing Manager (m/w/d)
â®â¯Regional Marketing Manager (m/w/d)What We DoREDEFINING RIDE DYNAMICSFOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on ;The Regional Marketing Manager for Germany will be responsible for tailoring and implementing the company’s marketing strategies to the German market. This role requires a deep understanding of local marketing dynamics and consumer behavior to effectively increase the company's market share and brand presence in Germany.The ideal candidate will have a deep understanding of the bike industry and a proven track record of developing and executing local marketing strategies that drive sales while connecting to the central marketing strategy.We are looking for aRegional Marketing Manager (m/w/d)Position Responsibilities:Reporting to the International Marketing Manager, you will:
- Adapt and execute the marketing strategies developed by the International Marketing Manager to suit the German market.
- Conduct detailed market research to identify local trends, customer needs, and competitive landscape.
- Develop and maintain strong relationships with local media, influencers, and marketing partners.
- Collaborate with local sales teams to create marketing initiatives that drive sales and enhance customer engagement.
- Manage the marketing budget for the German region, ensuring efficient allocation of resources.
- Produce regular reports on marketing campaign performance and market insights for the International Marketing Manager.
- Organize and participate in local events and trade shows to boost brand visibility and networking.
- Ensure all marketing activities comply with local regulations and cultural norms.
- Foster a team-oriented environment within the marketing department and collaborate with other regional managers to share best practices.
- Bachelor's degree in Business, Marketing, or a related field.
- Several years of experience in marketing management with a focus on international marketing.
- Experience in the outdoor sports industry, preferably in the mountain biking sector.
- Excellent knowledge of local marketing channels and consumer behavior in Germany.
- Strong analytical skills to interpret market data and campaign results.
- Proficient in German and English.
- Strong leadership abilities and excellent interpersonal skills.
- Ability to work independently and manage multiple projects effectively.
- Being part of an international team
- Regular company events
- Varied working days
- The opportunity to contribute ideas and improvements to make us better at all levels