Summary

Mustad aims to grow competencies in the EMEA market with an experienced marketing expert with proven results in consumer brand marketing. The ideal candidate will be responsible for creating and executing our marketing tactics for sport fishing equipment in EMEA. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. 

Mission

• Ensuring that marketing strategies and tactics are executed effectively for the EMEA region.
• Adapt and implement Mustad brands’ global marketing strategies purposefully and effectively.
• Lead and drive brand and consumer marketing to build brand awareness through “on brand” content generated in-house and through partners
• Support distributors and dealers with trade marketing.
• Work cross-functionally with Sales and Production Development to ensure these strategies are aligned with the company directions and goals.

Responsibilities

• Oversee regional marketing strategy and tactics, with priorities towards direct sales markets.
• Oversee regional brand marketing tactics in cooperation with distribution clients.
• Build strong “on brand” content development through in-house production as well through network (ambassadors, influencers and pro-staffers) to support channel marketing and launches.
• Plan and execute regional marketing campaigns, communicating brand identities to the markets.
• Manage EMEA marketing budget amongst projects (budget set within P&L).
• Represent Mustad brands towards external parties such as media and potential partners.
• Organize and supervise promotional events and key consumer/trade shows.
• Drive ambassador / pro-staffer program and be direct contact for key brand representatives.
• Support marketing, sales, and PD with market intel.
• Identify and evaluate competitor strategies and positioning.

Qualifications

• Proven track record within consumer brand marketing
• Preferable experience within the sport fishing industry. Alternatively consumer marketing experience within related industries as outdoor etc.
• Excellent communication and interpersonal skills
• Outstanding leadership and organization skills
• In-depth knowledge of running content creation and branding via external network of ambassadors, preferable within the sport fishing industry
• Analytical skills, e.g. web analytics experience
• Speak multiple business languages (Marketing, Social Media, Design, IT, Digital)
• Entrepreneurial and enjoy building and leveraging brand marketing
• Fluent English and additional European language
• Located in central Europe or the Mediterranean

About Mustad

Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family. For more information, visit www.mustad-fishing.com or @mustadfishing on Facebook and Instagram.