Marketing Associate Director, DACH & CEE
Description
We have an outstanding benefits package which includes:
Company-provided healthcare
A competitive annual leave allowance
Flexible working options, including hybrid working arrangements
Generous pension provisions
Income protection
Health and wellness benefits
Volunteering days
Enhanced parental leave
Life insurance
Your team:
Marketing seeks to connect client needs with our capabilities by creating effective, accountable, multi-channel communications which educate, inspire and support our clients. The Country Marketing organisation works together with the other marketing teams (most obviously Investment Content, Data/Insights, Digital Experience, External Comms and Growth & Engagement) to deliver to country needs and the overall EMEA marketing strategy.
The Marketing Associate Director, DACH & CEE reports to the Head of Country Marketing EMEA. The role collaborates closely with EMEA leaders in Distribution (Sales), Product and Investment Centres and it has managerial responsibility for a team of 5 country marketing managers, located in Germany, Austria and Switzerland.
Your role:
The purpose of the Marketing Associate Director, DACH & CEE is to develop and support the marketing strategy for Germany, Austria, Switzerland and CEE, and to manage and develop the marketing managers and marketing executives in the team.
What we are we looking for:
Partner with Distribution to build and deliver the overall DACH marketing strategy and go-to-market plans, based on measurable outcomes shaped by clear business cases
Develop a strategic partnership between Marketing and Distribution for the team with support from the Head of Country Marketing EMEA
Develop the team’s individual talents and expertise to drive the local agenda while at the same time giving input into and leveraging the EMEA Country marketing plans from other regions
Work towards continuous improvement of materials and services provided, leverage work across the EMEA marketing teams and work closely with the other regions in EMEA
Develop and help execute scalable marketing activities across DACH that meet client and prospect needs
Develop talent within the Country Marketing Team with emphasis on the quality of planning, control of marketing budget and effective execution of marketing activities
Share DACH marketing plans and be clear on objectives before execution, and move the organization to a measure and learn culture where best practices are shared and improved
Lead the team of Country Marketers in DACH to develop and execute marketing activities in collaboration with the Channel Marketing teams – including digital marketing, events, content distribution and PR
Be a champion for the use of data and insight to drive more relevant communication and for a client segment based approach
What you can bring:
Significant proven expertise in B2B marketing in the financial services industry, with asset management experience as a plus
Expertise in planning, execution and measuring of marketing campaigns, events, with digital experience a clear advantage
Experience in managing a team of professionals and drive proven expertise as an operator to lead this work in an autonomous way, gaining the support and respect of senior colleagues
Management in an organisation with emphasis on digital first as an essential way to shape client experience across channels and building up the funnel
Leadership and inspiration to a team of marketing managers, respecting the cultural differences in the region
Understanding of asset management, customers, products, competitors
Good understanding of the different market landscapes and product prioritisation across markets and segments
Latest B2B marketing techniques, with emphasis on digital channels
Insights, metrics and results-based marketing principles
Fluent in English and German. French is a plus
High energy and flexible person; this is a changing landscape and we need someone who will ‘move with the times’
Motivator who is confident in leading a team of regional experts and ensuring they come together to drive better outcomes
Pragmatist who understands that strong progress is more valuable than waiting for perfection
Great interpersonal skills that quickly enable strong relationships with key business partners
Analytical mind-set to understand and deliver those metrics that link marketing to commercial results, and apply those learnings to improve future regional activities
Proactive and energetic team player who values collaboration and can think both strategically and tactically
Full Time / Part Time
Full timeWorker Type
EmployeeJob Exempt (Yes / No)
YesWorkplace Model
At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office.
If this sounds like you, we’d love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to emea- Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)
Equal Opportunities:
We are an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us, and be themselves at work.
Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.
Recruitment Agencies:
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.
Regulatory:
This position may fall in-scope of one or multiple regimes/directives.