Our client develops an Industrial IoT software product, facilitating communication between machines in manufacturing for smarter factories, promoting efficiency, digitalization, and sustainability.

As a Product Marketing Manager, you will shape marketing strategies to boost sales and brand image, collaborating closely with engineering, sales, and product teams to meet market demands swiftly.

Responsibilities:

• Improve product positioning, messaging, and brand value for the IoT product by analyzing market trends and competitor strategies.
• Create essential product content for mid- and bottom-funnel stages to boost conversion rates and streamline the customer journey.
• Establish thought leadership through technical and product-related activities, serving as an ambassador on social media and within IoT/user communities.
• Coordinate release communication in collaboration with product and engineering teams.
• Support sales and presales with product-related materials, ensuring customers grasp the product's value.

Your profile:

• 3-5 years in B2B technology marketing, ideally as a product marketer.
• Technical knowledge to discuss topics like DevOps, Infrastructure as Code, SRE and digitalization of manufacturing
• Strong grasp of market principles and best practices, with a focus on product marketing and demand generation.
• Must-have: Excellent written and verbal communication skills in German and English (minimum C1 level), able to create tailored content for IT audiences.
• Marketing expertise covering at least foundational knowledge of growth marketing, performance marketing, and demand generation, to set up campaigns and landing pages autonomously.

Nice to have:

• Startup or growth company experience with a hands-on mentality.
• Proficient in project planning and management.
• Experience collaborating with cross-functional teams, including product, engineering, sales, and customer success.

Benefits:

• Enjoy the flexibility to work remotely from home, under palm trees, at our client's headquarters in Hamburg, or in the Berlin office. Tailor your working hours to suit your needs and those of your team.
• Dive into cutting-edge technologies and play a role in driving industry digitalization.
• Embrace flat hierarchies and quick decision-making processes at our client, where your ideas are valued and encouraged.
• Recharge with 30 days of vacation annually, plus a bonus vacation of up to 20 days based on your tenure.
• Invest in your continuous growth through tailored training programs aligned with your skills and interests.
• Experience diversity, mutual appreciation, and strong team spirit through regular team events.
• Contribute to positive change with our client's software, which promotes environmental sustainability and efficiency in production processes.
• Prepare for your future with two company pension plan options, with up to 100% employer financing.
• Receive monthly allowances for meals and public transportation.