Your world is changing, ours too!

BforBank is a long-standing player in online banking in France. Part of the Crédit Agricole Group, historic leader in retail banking in Europe and based on the model of a “Tech-company”, we place innovation and digital at the heart of our transformation.

We are a team of 500 passionate people, all committed and united by an ambitious project to create the digital bank of tomorrow. After a successful launch of our new products in France last year, we have chosen Germany as the first country to open its doors internationally.

To develop, we have built a new banking offering that places people at the heart of its value proposition and will enable us to offer our German customers an incomparable banking experience

Our goal is to support our clients towards financial well-being, that means the ability to effectively manage their finances, to feel in control and to maintain a balance between income, expenses, savings and investments.

Your role

You are at the beginning of a great adventure: support the international development of a fast-growing digital pure player, eager to conquer the German market!

Your mission is to detect market opportunities and develop a strong action plan based on market situation and opportunities, competition and relying on resources and expertise provided by central teams.

In close collaboration with our central marketing teams (Product Marketing, Growth, Data Analytics, Brand & Communications, CRM), you will help define and drive an ambitious marketing plan to achieve a successful launch of BforBank on the German market.

You are part of our local German team and will be reporting to both the local Country Manager with a functional reporting to the Chief Marketing Officer (based in Paris).

In this role you will:

• Design and execute strategic marketing campaigns tailored to the German market
• Collaborate closely with Brand & communications, product marketing, SEO, acquisition and partnership teams based in Paris to ensure cohesive, effective campaigns and best-fit local lead-generating partners.
• Manage projects rigorously, ensuring timely delivery and high-quality results, while coordinating with both local and central teams for localization and alignment with global initiatives.
• Analyze campaign performance and adapt strategies as necessary to ensure continuous improvement and achievement of KPIs, with the help of Data & Analytics and acquisition teams
• Foster a creative and analytical approach to marketing, continuously exploring new channels and tactics to engage our target audience.
• Together with the Country Manager as well as his team, you will identify new market trends, suggest evolutions,... and liaise with Paris based International team, international Product Managers, Marketing teams as well as other support functions depending on the topics

Your profile:

Diploma: You hold a master's degree in management, business, or a related subject. At BforBank, we are looking for skills. You don't have the required degree but have equivalent experience? Don't hesitate to apply!

Experience: You have a proven track record of minimum 8 years in designing and executing successful marketing campaigns in the Germany, preferably with digital/Tech players, or similar businesses in a competitive market. A successful launch (brand, product) experience in a new market would be appreciated.

Your strength:

• You speak German at native level and your English or French skills are very good
• Strong media skills: strategy, planning, buying
• Strong content production skills
• Digital Marketing: You possess a deep understanding of digital marketing across various channels and are proficient in marketing automation tools and analytics.
• Stakeholder Management: Your excellent communication skills make you a master at stakeholder management, ensuring smooth collaboration across teams.
• Creativity: You are creative and always looking for innovative ways to engage with your audience.

You are at the the right place if:

• You know where to focus, where to play, how to win and what capabilities are required.
• You are data driven and results oriented
• You think “out of the box”
• You like challenges
• You demonstrate learning agility: anticipate change, face reality, draw conclusions and swiftly mobilize to adapt to changing needs and demands.

About our benefits

• An ambitious project of digital and cultural transformation at European level, a field of innovation and openness.
• A learning organization, offering a wide choice of training courses all year round, and which promotes exchanges with the Credit Agricole group’s other brands.
• A CSR promotion that continuously evolves BforBank’s actions towards a more responsible bank.
• Agile work organization, involving a high degree of collaboration and autonomy while working with a diverse group of peers.

Additional information:

• 30 days’ holiday and additional special leave days
• Work from home or from coworking spaces
• A wide range of opportunities for your development, such as internal and external training, talent development programmes and (inter)national career prospects within the Credit Agricole Group
• An extensive onboarding : you will gain into each of our teams as well as our company culture and values. In addition, all newbies get an onboarding buddy whom they ask for advice on all matters
• Insurance cover via a group accident insurance and survivors’ insurance

This is a remote only position for 2024 and from 2025 it will be a remote hybrid position with office in Frankfurt

BforBank is committed to ensuring equal opportunities for candidates because we believe in the richness that diversity and inclusion bring to our teams.