• Legal Entity: Syntegon Packaging Solutions B. V.

Company Description

Syntegon Technology is a leading global supplier of process and packaging technology. With headquarters in Waiblingen (Germany), Syntegonhas been offering complete solutions for the pharmaceutical and food industries for more than 50 years. Syntegon has about 6,000 employees at 30 locations in more than 15 countries. The portfolio of intelligent and sustainable technologies includes both stand-alone machines and complete systems and services. Areas of application in the pharmaceutical industry are the production, processing, filling, inspection and packaging of liquid and solid medicines (such as syringes and capsules). In the food industry, the portfolio includes process technology for confectionery as well as packaging solutions for dry foods (e.g. bars, bakery products and coffee), frozen products and dairy products.

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Job Description

The Social Media Manager will develop and implement strategies to increase engagement and brand awareness, create compelling content, manage social media platforms, and optimize performance through data-driven insights, ensuring alignment with business objectives and compliance with legal standards.

Main responsibilities:

• Develop and Implement a Social Media Strategy to Increase Engagement and Awareness: Identify and execute tactics to grow the company’s social media presence, enhance brand recognition, and build stronger connections with the audience.
• Create Engaging and Relevant Content: Produce posts, articles, images, videos, and infographics that resonate with the target audience and drive higher engagement.
• Plan and Maintain a Content Calendar: Ensure consistent posting and alignment with broader marketing campaigns to keep the audience engaged and informed.
• Plan, Execute, and Manage Paid Social Media Campaigns: Support product launches, events, and other marketing initiatives with targeted campaigns designed to boost engagement and brand visibility.
• Work Closely with Global Marketing and Corporate Communications: Ensure alignment and support overall business objectives while maximizing social media’s role in increasing engagement and awareness.
• Manage the Company’s Presence on Various Social Media Platforms: Oversee LinkedIn, Twitter, Facebook, Instagram, YouTube, etc., to maintain a strong and consistent brand presence.
• Monitor, Analyze, and Report on Key Performance Indicators (KPIs): Track metrics related to engagement, reach, and brand awareness, using insights to refine strategies.
• Use Analytics Insights to Refine and Improve Strategies: Continuously optimize social media strategies and campaigns to enhance engagement and increase brand awareness and share learnings with the Global Marketing Team.
• Ensure Compliance with Legal and Regulatory Requirements: Make sure all social media activities comply with privacy laws, advertising standards, and other relevant regulations.
• Support and Coordinate Agencies: Work closely with external partners to deliver effective social media campaigns and content.

Qualifications

• Bachelor’s degree or equivalent.
• Experience in social media management, preferably within a B2B environment or industrial sector.
• In-depth knowledge of various social media platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.), their features, and best practices.
• A creative streak, passionate about storytelling.
• Strong writing, editing, and visual content creation skills to produce engaging posts, articles, images, and videos.
• Familiarity with social media analytics tools to track performance and derive insights.
• Proficiency in using social media management tools, content creation software (e.g., Adobe Creative Suite).
• Communication: Excellent English verbal and written communication skills for interacting with followers, handling inquiries, and managing community engagement. The Dutch language is an advantage.
• Commitment to staying updated with the latest trends, tools, and best practices in social media and digital marketing.
• Team player with a strong sense of ownership, well organized, focused on high quality, creative, and able to multi-task.

Additional Information

• Stability and continuity with an employer with international allure and career opportunities.
• Pleasant collegial working atmosphere with enthusiastic and professional colleagues.
• High degree of responsibility and independence.
• A good salary, appropriate to the nature of this role and negotiable in consultation.
• Very good secondary employment conditions, including a 38-hour working week, 28 vacation days andflexible working hours.
• A fun and challenging position!

The applications will be reviewed mid of September.

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