⭐️ Your Impact:

As GTM Associate, you will:

• Accelerate partner growth: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.

• Run growth & marketing experiments: Design and test campaigns (digital & offline), set up and optimize websites, implement funnels, and measure performance.

• Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt’s partner network.

• Conduct sales trainings: Train partners and their teams on customer acquisition, sales conversion, and retention.

• Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.

✨ What Makes You a Great Fit:

• Ideal Background:

  • Experience at a top-tier consulting firm (McKinsey, BCG, Bain) or high-growth startup in go-to-market or sales enablement.

  • Strong exposure to small business growth, franchise operations, or field marketing.

  • Passionate about empowering entrepreneurs and helping real businesses grow.

• Experience & Skills:

  • Ideally, 1-2 years of full-time work experience in go-to-market, marketing, or sales OR leading consulting firm (MBB) - ideally in a B2C or SMB context

  • Strong intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.

  • Strong analytical mindset with the ability to measure and optimize performance.

  • Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.
    
    

• Mindset & Working Style:

  • Entrepreneurial & self-sufficient: Thrives in fast-moving, ambiguous environments and loves building from scratch.

  • Data-driven: Makes decisions based on numbers and quick iterations.

  • Curious about GTM tech: Excited about new growth tools, automation, and how technology can amplify marketing impact.

  • Hands-on & supportive: Willing to work directly with partners, including local activations and field support.

  • Language: Fluent in German and English.
    
    
    

☀️ Why You'll Love Working With Us:

• Join a passionate, diverse and inclusive team shaping the future of skilled trades

• 30 vacation days

• Competitive compensation & VSOP

• Deutschlandticket or Urban Sports ClubMembership

• Exposure to the world’s leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_

• Hybrid work setup (Berlin preferred)

• Regular team events and lunches

About us

Smalt is the AI-first backoffice and growth engine that empowers skilled tradespeople to become entrepreneurs.

We support craftsmen in starting and scaling their businesses by providing a digital backoffice – from setup, company registration & launch, to offer creation, invoicing, documentation, talent retention, and revenue growth tools.

Smalt is building the tech-first backbone to solve the labour productivity gap and create an abundance of craft entrepreneurs globally.

Since inception in 2023, we have raised €12M from leading venture capital firms including General Catalyst, Owl Ventures, noa, and others.

We’ve built strong revenue traction (€4–5M+) in our integrated service delivery business and are now rapidly expanding our partner network model.